如何在免费内容文化中打击流媒体盗版?

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在流媒体东部观看完整的演示， B204. 做好准备:流盗版和如何保护你的内容, in the Streaming Media Conference Video Portal.

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Christopher Sass: 想象一下，你对千禧一代或类似的人说:“嘿，我们去沃尔玛吧." And we're in Walmart, we walk by, 那里有DVD或蓝光或一些你真正想看的内容. 就在那儿，上面还贴着价签，我问他, “你会把那张DVD放进口袋，然后走出商店吗??" And unanimously, 有一个剪线机的研究结果出来了，他们说, "No, of course not. We wouldn't do that. That's wrong, that's stealing."

然后我们跳上车，开车回家，打开电视，然后, 我们去串流播放那部我不会带着走出商店的电影. And we say, "Well, is that stealing?" Because the media is just different, right? It came streaming in or I had it on media. 人们的看法是，整整一代人都不认为这是偷窃. 我认为在我读过的几项研究中，超过53%的人一直在50%的范围内, don't consider that wrong.

And that's a problem, right? 所以如果你考虑到这一点，考虑到心态, if you grew up with free content, 你是在网上买东西的环境中长大的, 你是和我给你一些个人信息的应用一起长大的, I get everything free, 或者我去种子网站，我去那里，我把任何我想要的内容, 这就是我们今天的文化，人们只是期待免费的东西. 不一定是免费的广告技术模式，我得到广告支持. 我要去看我想看的视频，然后去拿.

所以我认为道德需要和教育需要是，“这是错的吗，它是对的吗??" And you can't legislate it. We tried that in the music industry, right? The music industry said, "Hey, you know what? 纳普斯特的事对我们没用, 所以让我们走出去，追踪这些人，以儆效则."

And in fact, 今天早上有一篇很有趣的文章, where it came out and said, NBA and Ultimate Fighting and all that, they were getting together, 他们想通过立法把这件事定为重罪而不是轻罪, streaming video. And I don't know that's the right answer, but I think, culturally, 人们只是不理解或不关心这是错误的，我认为这种规范在多个大洲和多个民族都很普遍.