连接电视 & OTT Ad Spending Is Up 70% in 2020, Says Pixalate
Pixalate, a global ad fraud intelligence and marketing compliance platform, 今天 released the Q3 2020 State of 连接电视/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic.
Key Findings: Programmatic 连接电视/OTT ad spend rises 70% in 2020
- OTT/CTV广告支出: 连接电视 (CTV) / over-the-top (OTT) ad spend rose 70% between Q1 and Q3 2020
- U.S. 家庭达到: Nearly three-fourths (72%) of U.S. households are now reachable by programmatic OTT/CTV advertising, up from 59% in Q1 2020
- 广告欺诈 (invalid traffic): 广告欺诈, or invalid traffic (IVT), in programmatic OTT/CTV advertising remained around 20% throughout 2020
- OTT/CTV device types: The majority (49%) of programmatic OTT/CTV ads go to Roku devices, but Apple TV saw the largest market share increase (+175%) in 2020
- 'Premium Services' apps leap: Apps in the 'Premium Services' category on Roku saw a 64% increase in programmatic ad market share from Q1 to Q3 2020
The report also reveals that the Roku (+23%) and Amazon Fire TV (+19%) app stores both grew between Q1 and Q3 2020. Hulu, Sling TV, Pluto TV, and Tubi are among the most popular apps.
What's inside the report
Pixalate's State of 连接电视/OTT: Ad Supply Trends Q3 2020 Report includes:
- Global and regional OTT/CTV ad spend trends
- Programmatic ad market share by device and operating system
- Top OTT/CTV apps and platforms
- Roku and Amazon Fire TV app store trends
- Invalid Traffic (IVT) rates
Download a free copy of the State of 连接电视/OTT: Ad Supply Trends Q3 2020 Report 今天.
[Editor's note: This is a lightly edited press release.]
相关文章
Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.
2020年9月23日
It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.
Aug 17 2020
Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.
Aug 09 2020
Companies and Suppliers Mentioned