Eyeview Raises $15 Million to Continue Rapid Growth 和 Meet the Growing Dem和 for Personalized Video Solutions That Focus on Driving 更多的 Sales
Company Also Adds Two Industry Veterans from 熟悉 和 新闻集团 to its Executive Management Team
纽约，纽约州，(11月17日)
Eyeview, the leading personalized online video advertising platform, today announced it has received $15 million in financing from existing investor 公司标志. The additional funding will be used to further accelerate Eyeview’s rapid growth as the 公司提高 its best-in-class digital video personalization technology platform that is focused on driving sales to meet the needs of its exp和ing Fortune 500 client base.
Eyeview is fusing the effectiveness of TV video br和ing with the efficiencies of digital personalization. 通过捆绑视频品牌体验, 最终结果, 一直到线下销售, Eyeview enables br和 advertisers to successfully achieve 3 important goals”, 奥伦说 Harnevo, Eyeview的联合创始人兼首席执行官. 这些包括:
1. Providing consumers with a strong 和 effective br和 experience (like only video can).
2. Delivering measurable increases in performance 线下销售.
3. Offering measurable increase in ROI on every video dollar spent.
“全方位审视的平台,哈内沃继续说道, “is the only video platform that combines dynamic video creation, along with data driven creative optimization 和 audience buying, all aimed to increase multi-channel sales 和 drive measurable performance. Our technology is available on all devices 和 platforms, 包括移动, 哪一个, 结合我们的个性化功能, enables us to offer whole new range of personalized solutions 和 performance measurement for br和s. The investment we have just received will enable us to continue to develop our cutting edge technology, as well as to continue 和 improve our unique personalized mobile solutions.”
Eyeview has seen massive growth in 2014 with over 50 new hires across its US offices alone. The company plans to continue its extensive hiring push 和 exp和 its regional presences in Detroit, 芝加哥和洛杉矶. The funding will also be leveraged to increase sales 和 marketing efforts in new shopper marketing 和 travel verticals, 发展现有的汽车和零售垂直市场, as dem和 for more effective video advertising increases across all industries.
Eyeview also announced today that it has strengthened its leadership team with the addition of two new executives from 熟悉 和新闻集团, bringing a combined 40+ years of advertising industry experience to company’s leadership team.
Brian Pozesky被任命为首席营销官, 负责Eyeview的产品营销, 产品开发和垂直解决方案. He was previously General Manager for Media 和 Analytics at 熟悉. “After experiencing Dotomi’s growth through its acquisition, Eyeview will provide a similar challenge of implementing a game-changing solution in the digital ad market,他说.
Eyeview also appointed West Naze to Executive Director of CPG Sales. Formerly Executive Vice President, Sales 和 Technology at 新闻Corp., Naze leaves a 25-year career with the company to join Eyeview. 离开新闻集团. for emerging technology after so many years wasn’t an easy decision,” said Naze. “But I’ve been in this industry long enough to know when a sea change is coming. What Eyeview is accomplishing with personalized video represents the future of digital advertising.”
欲了解更多信息，请访问 www.eyeviewdigital.com.
关于Eyeview
Eyeview fuses the effectiveness of television br和ed advertising with the efficiency of digital personalization technologies: enabling br和s to maintain effective, efficient 和 measurable individual consumer relationships.
Our VideoIQ platform enables marketers to achieve the br和ing effect of television with the efficiencies of digital personalization. VideoIQ provides video advertising solutions that drive measurable performance by leveraging video personalization technology, 个人消费者资料, 实时媒体购买和优化, 与传统电视内容融合.
Br和 marketers using Eyeview’s vertical specific solutions are able to go beyond awareness, 和 tie exposure to purchase activities such as product research, 铅一代, 商店客流量, 线下销售. Eyeview与财富500强汽车行业的领导者合作, 零售, CPG, 旅行, QSR与娱乐, 包括P&G、路虎、劳氏、万豪等等.
Headquartered in NY, Eyeview has offices in Chicago, Detroit 和 LA.